The name ‘Smiling Albino’ reflects both the nature and location of our business. Thailand is known as the ‘Land of Smiles’ after its endearingly friendly and hospitable population. Additionally, the name reflects something unique about Thailand’s pageantry: white albino elephants have been given as gifts to Kings of Siam for centuries and have come to represent the sacred power, grandeur and glory of the Kingdom. With these cultural elements in mind, the name Smiling Albino reveals a little of the inimitable charm of this company and its location. Similarly, the two original Canadian founders of the company certainly resembled a couple of smug albinos when they first set foot into the Kingdom many years ago….

The SA logo, featuring an auspicious, happy, white elephant set within a saffron-coloured crest was designed to establish a sense of fun and intrigue – core components of a Smiling Albino adventure.

The inscription ‘est. 2543’ on the outside of the crest indicates the year according in the Buddhist calendar when the Smiling Albino concept was conceived in Thailand.